all been made aware of the Facebook Terms of Service debacle. The long and short of it is Facebook released a TOS update that stated all content posted to their site belonged to them. This in and of itself was problematic. Facebook then went further to say that even if you DELETED your account, they retained rights overall information you posted to their site. Yowsa! At the very least you'd think they would honor copyright law or something!But, all of this was to no end because Facebook, facing an digital pitchfork and torch uprising of the villagers, has reverted back to the previous Terms of Service. So, what's the cool thing about this? In my opinion it's the responsiveness of Facebook to their users wishes. A while back they instituted their version of targeted advertising. People cried out, it came down. The same thing happened here. They tried something new, people said no, Facebook reneged and life went back to being beautiful. All in all, the company seems to look for ways to push the envelope but is very aware of the perils of doing so. Hey, they gotta figure out some way to make a profit, right?
In other news, it looks as though PepsiCo has lost the brand battle on Tropicana and is now pulling the new package design from store shelves.
You gotta wonder why this failed, especially when their new brand design for the Pepsi line seems to be doing well. Maybe it comes down to focusing too much on the Next Generation instead of the people who are buying the bulk of orange juice: moms. They moved from a wholesome, drinking the juice right out of the orange look to a streamlined, modern take. My gut feeling is that this shift just didn't jibe with their core consumer (based on the article, it seems my thought is not far off). However, it does bring us full circle to listening. Instead of forging ahead and shoving the new Tropicana down everyone's throats, they are reverting back to the old via mea culpa. Will it be the right move in the long run? I don't know. But I bet right now, it will be the right move for the bottom line.
You gotta wonder why this failed, especially when their new brand design for the Pepsi line seems to be doing well. Maybe it comes down to focusing too much on the Next Generation instead of the people who are buying the bulk of orange juice: moms. They moved from a wholesome, drinking the juice right out of the orange look to a streamlined, modern take. My gut feeling is that this shift just didn't jibe with their core consumer (based on the article, it seems my thought is not far off). However, it does bring us full circle to listening. Instead of forging ahead and shoving the new Tropicana down everyone's throats, they are reverting back to the old via mea culpa. Will it be the right move in the long run? I don't know. But I bet right now, it will be the right move for the bottom line.
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