The Guvment Gets It: PB Free

Couldn't resist a double post today. Stumbled across this post on an FDA app that allows you to track recalled products involved in the peanut butter scare. Is it pretty? No. Does it provide a service? Yes. Could it be better used as a mobile app? Probably but not everyone has those abilities. All in all I'd say the FDA gets a kudos on this for a quick turnaround and a stellar idea. What could your company be doing to get in touch with consumers and help them? Hey Macy's, why not an app that shows me 5 new articles of clothing a day based on brand and fit preferences? Wal Mart, help me save money with a tip of the day that doesn't require me buying anything! Give people information and they'll love you.